Wednesday, July 31, 2019

H&M Analysis Essay

1. Question 1 Evaluate the external environment in which H & M operates in. 1.1. PESTEL Analysis 1.1.1. Political As companies begin to expand globally, it needs to understand the laws of each country. Since each country regulations are different, its needs to take special consideration before entering and investing into a new market in order to prevent violating any of them. This is especially true when regulations involving imports and exports are affected. While the restrictions of goods shipments may not be a major concern, selection and switching of suppliers relating to manufacturing and outsourcing can greatly affect profit margins, production costs as well as other incentives in different areas. Moreover, laws governing corporate social responsibility like minimum wages, child labour and other environmental issues affect organisational growth. 1.1.2. Economic Due to inflation, the rising costs of raw materials like cotton are felt globally. This in turn forces manufacturers to increase their production cost and future affecting potential profits globally. As international trade liberalises, the demand for suppliers and manufacturers in low-wage countries increases and completion between fashion retailers intensifies. In-addition, the recent economic crisis has affected consumer spending patterns, forcing organisations to push their retail prices low to meet consumers’ lower spending power. 1.1.3. Social/Cultural Different cultures have different fashion senses, likewise while consumers in Europe like Sweden embraces ‘fast Fashion’, Customers in Asia for example Singapore adopts fashion at a slow pace. To understand ‘local fashion’, most companies depend on home grown designers or in-house sales employees to pick up the latest treads to redesign their products. Moreover consumers globally are growing more conscious about the environment, which encourages the production of environmental friendly/sustainable products. 1.1.4. Technological As technology develops, consumers are getting more informed of their purchase  choices. Today most every individual are able to access the web to gather information, meet friends as well as purchase online. Hence it is not surprising that companies are upgrading their websites to gain attraction. To stay ahead, some companies are employing the latest IT systems to improve operation effectiveness and efficiency. For example, advance logistics capabilities allows organisations to control inventories better and reduce wastage, due to effective information sharing as well as proper empolyee training. 1.1.5. Environmental With the growing need to embrace green culture, consumers are more self-aware about their needs and would prefer to purchase from companies that are environmentally friendly and socially responsible. 1.2. Porter’s 5 Forces Analysis 1.2.1. Threat of entrants (Low) Viewing from a Global perspective, it will be difficult for new entrants to gain huge economies of scales without investing huge initial investments, which includes inventories, start up fund and cost for advertising, research and development expenses, etc. Large international incumbents like Zara, Gaps and H&M had already established strong footholds in multiple countries and with many years of experience to deter new comers. Moreover new entrants will expect retaliations from financially strong incumbents in events like price wars. Being in the fashion industry also makes it difficult for new organisations to differentiate their products. Although access to distribution channels have eased due to information technology advancement, most of the good ones would already have been contracted by bigger competitors. Therefore, I would conclude that threat of entrants is low for H&M. 1.2.2. Power of buyers (High) The bargaining power of buyers considered high because there are multiple alternatives like Zara, Gap, UNIQLO, etc. Moreover there is little or no switching cost involved when selecting fashion needs, thus resulting in little or no customer loyalty to the brands. Finally, H&M is required to monitor their needs as they are the end consumers of their products and is its main source of revenue. 1.2.3. Power of Suppliers (Low) The bargaining power of suppliers is low because suppliers/manufacturers for the fashion industry are numerous. As international trade liberalises, H&M have more options to source and even backward integrate by buying or merging with suppliers to meet organisation’s requirements. In addition, with the opening of cheap labour markets like China and India, the switching cost between suppliers to ensure low cost and better quality is consider low. 1.2.4. Competitive Rivalry (High) Rivalry is high because there are multiple players both large and small in the same business category as H&M. Moreover the recent recession experienced in recent years, have affected consumers’ spending and reduce demand thus intensifying competition. With more funds invested into research and design, firms are constantly renewing their products to capture market share, hence H&M have to be always vigilant to combat market changes. 1.2.5. Threat of Substitutes (Low) Threats of substitute products are low, since apparels are irreplaceable. Although online competitors may erode sales from H&M physical stores, the firm is currently developing its online sales strategy in USA to increase recognition. Rivalry is high because there are multiple players both large and small in the same business category as H&M. Moreover the recent recession experienced in recent years, have affected consumers’ spending and reduce demand thus intensifying competition. With more funds invested into research and design, firms are constantly renewing their products to capture market share, hence H&M have to be always vigilant to combat market changes. 2.1.1. Physical Utilizing the latest IT system allows H&M’s logistics to receive and transmit effective communication to not only make better decisions as well as to provide information based on customer’s needs and placement of products. In addition, renting of retail spaces in good locations can help reduce investment risk, attract more walk-in customers as well as to enable better flexibility and adaptability to the ever-changing environment. 2.1.2. Financial Firstly from the financial data, H&M has a high profit margin of 19.04% compared to its rivals, Zara, Gap and Uniqlo at 18.53%, 13.52% and 16.52% respectively, which proves that the firm have superior cost control. It also has a healthy solvency ratio of 73.28%, which meant that H&M is able to meet all its obligations namely short n long term liabilities. In addition, with a high liquidity ratio of 1.77, H&M will be able to settle its short term debt with ease, therefore proving that the firm is stable and will be able to withstand unexpected issues. 2.1.3. Marketing To further expand its reputation and fashion designs, H&M collaborated with famous designers like Stella McCartney and Versace. The firm have also successfully contracted high-profile celebrities for long-term advertising campaigns. In addition to its strong social media presence through Facebook, Twitter, Google+, etc, the firm has achieved high level of consumer awareness and was ranked 21st out of 100 most valuable global brands with a  brand value of $16.5 billion in 2011 by Interbrand. 2.1.4. Human Resource Management H&M has a policy of hiring locals whenever new stories are established; this allows the firm to easily tap into local culture and understanding of the based country. In-addition to align them to the corporate culture, formal training is being provided to adopt the core values of the firm. The strong participative corporate culture also allows employees make their own decisions during their work for the store’s sales and image, if successful would be adopted by other store to generate more profits. 2.1.5. Processes Unlike most competitors, H&M centralises its Design Department consisting for 200 designers and 100 pattern makers to achieve minimum time-to-market as well as effective information sharing between production offices globally. This way design could not only be created rapidly due to shared skills, rapid-response production can be immediately capitalised on the latest design trends. Having constantly redefining the firm’s production and distribution processes to combat the ever-changing business environment, H&M has managed to create a complex integrated logistics and production system that support cost-cutting measures and generates economies of scale. This system has enabled the firm to achieve quick turnaround timing of about 20days as well as reduction of production lead times of 15-20%. (b) Analyse the strategic capabilities providing competitive advantages for H & M Focusing on the distinctive competencies of H&M, can we understand the competitive advantages of the firm? 3. Question 3 Apply the value chain model to analyse the strongest and weakest links in H & M’s global value chain by examining its primary and secondary activities. 3.1. Value Chain To analysis a company, it is important to first understand its structure. Hence through Micheal Porter’s Value Chain which consisted of both Support and Primary Activities, then will we be able to understand H&M’s strongest and weakest links 3.1.1. Support Activities 3.1.1.1. Firm Infrastructure Currently H&M group have over 2,205 stores in 43 countries and employed about 94,000 employees worldwide. Its headquarters is base in Stockholm, Sweden,  where most of the firm’s central activities like buying, logistics, etc are centralised. With 50 production offices which handle about 1,652 factories globally, information is rapidly exchanged to achieve latest trends as well as timely Design to Production to Delivery process. With 70% majority voting rights held by the Persson Family, most corporate decisions are handled by them. 3.1.1.2. Human Resource Management H&M embraces participative corporate culture, which focuses on employees’ involvement that encourages experimentation, trial and error learning, quick decision making, and willingness to take initiative to try new ideas. Mistakes are usually forgiven as long as it is not repeated. The firm also believes strongly in teamwork and expect great results. With little attention to titles and work descriptions, employees are encourage to challenge themselves to learn new skill or even have different job functions. To be social responsible, H&M also employs local staff for its new outlets and ensure fair treatment of global employees by signing agreements with suppliers to practice ethical business prescribed by law. 3.1.1.3. Technological Development H&M a cloth’s retailer organisation, has utilized the latest IT systems to help improve organisation’s logistics and production capabilities as well as reduce significant costs. Having multiple stores globally, H&M is also investing in its online sales capabilities to attract global consumers. 3.1.1.4. Procurement Without owning any production factories or supply farms, H&M is greatly dependent on its suppliers’ capabilities. Small chances in raw material prices can great affect the profit margins of the firm, for example a slight increase in cottons prices will increase the cost of making H&M clothing. However without factories, H&M can easily switch suppliers to achieve better costing and quality. In addition to the firm’s huge purchases, it can easily control supplier to provide huge discount upon delivery of finished goods. 3.1.2. Primary Activities 3.1.2.1. Inbound Logistics H&M do not own any manufacturing plants and has outsourced its production needs globally. Hence it relays on various suppliers to deliver the necessary inputs on its behalf. 3.1.2.2. Operations  H&M utilizes a centralized in-house designing model, its design operation located in its headquarters in Stockholm. With 200 design and 100 pattern makers, the firm is able to quickly churn out multiple fashion designs decided by various well-know designers and markets analysis to meet the latest trends. Having direct connection with the production office also allows immediate production which enhances cost-efficiencies. Training is provided from workers to adopt company’s values and provide better customer services. 3.1.2.3. Outbound Logistics Outsourcing of H&M’s goods transportation needs allows the firm to cut cost by reduction in labour chargers. Utilizing the integrated direct distribution channel that connects distribution centres, warehouses and stores, has ensured that individual store’s needs are communicated resulting in timely delivery of goods daily. 3.1.2.4. Marketing and Sales H&M philosophy is to provide affordable quality fashion to consumers. Benefiting from economies of Scales due to bulk purchases, the firm can negotiate with suppliers to provide huge discounts. Utilizing its philosophy, H&M has successfully communicated its position to the world through advertising means by working with famous designers, being long term advertising contract with famous celebrities, as well as its strong presence in social media. To further achieve its goals, the firm constantly revamp or renovate its stores every 2-3years to embrace the latest cultural trends, thus attracting its target customers. 3.1.2.5. Services H&M views services as a very important aspect of their business, formal training is provided for new employees to adopt its firm’s value. Moreover, employees are highly encouraged to adopt initiatives and new ideas to only improve the working environment as well as customers’ satisfaction. To maintain employees high moral which in turn lead to better services, H&M has introduced many employee welfare initiatives and was consider one of the best work environments. Hence from the above analysis, it can be seen that  marketing and sales is H&M strongest link, due to its links to famous designers and celebrities, which attracted consumers to get knowledge of the brand. Moreover, utilising social media also attracts the tech savvy users to share and expand the brand name at low cost. However, I would say that the firm’s weakest links is in its family business management, since most decisions is made internally and new management ideas from external means may be difficult to flow through. In addition, there is also a risk of business succession where the heir of the company is not as capable as its predecessor resulting in the firm’s failure. 4. Question 4 (a) Based on the preceding analyses, conduct a SWOT analysis on H & M. 4.1. Strengths H&M is a well-known clothing retail firm that specializes in fast fashion and cheap apparels for men, women and kids. Its strong marketing arm has managed to raise brand awareness among consumers globally. In addition to the firm’s commitment to procure sustainable materials for product design has future enhanced brand image. H&M differentiated itself by ensure their designs are unique and not copies from other competitors. 4.2. Weakness H&M is totally dependent on its suppliers for manufactured products, caused the firm to have limited control over manufacturers, which could lead to low quality products and negatively affect branding. With H&M core operation is highly centralized in Europe, leveraging of risk is weak. In addition, being a family own business, most corporate decisions are made internally, which may prevent external ideas to flow through preventing further growth, 4.3. Opportunity Having huge experience in running world-wide business, H&M may expand further new penetrating new markets like Ukraine or Israel. The firm may also want to backward integrate its business process by absorbing various suppliers to better control its product quality. 4.4. Threads Inflations and Currency changes can greatly affect the cost of raw material as well as production cost. Moreover with China’s aggressive product piracy, H&M design could easily be copied and cost globally eating market share.  Europe’s unstable economic nature due to crisis may force governments to raise corporate taxes to keep the economic afloat, which further affect profits. (b) Identify the key issues, challenges and opportunities facing H & M. As H&M centralized design processes, its products are not tailored to individual markets, thus allowing competitors who can better differentiate their products to target different consumer groups eating into the firm’s market share. Focusing on cost leadership strategy, H&M have to ensure production cost is low to achieve profits. Hence to reduce cost of materials companies tend to order huge quantities of raw materials, which may result in overstock and incur unwanted inventory costs. Outsourcing of manufacturing reduces H&M direct control over the production process, thus making it vulnerable to quality issues resulting in bad reputation among consumers. In order to expand its presence globally, H&M may need to penetrate to new markets. It could also improve cost savings through backward integration by buying over various suppliers for its own requirements. 5. Question 5 Based on the preceding analysis, formulate and discuss appropriate strategies that you would recommend to H & M in order for it to achieve above-average returns in the future. After analysing the above information, I understood that H&M is adopting the cost leadership strategy to advance it goals. Since the firm focused on â€Å"Economies of Scales† by purchasing huge qualities of goods in order receive better discounts, have long term â€Å"experience† to monitor its cost savings as well as constantly â€Å"redefining production and distribution† to achieve cost efficiencies (Johnson, G. 2014). However the most important factor that H&M lacks is the control of â€Å"input cost† since the firm had totally depended on suppliers for its productions needs. Hence, it is strongly recommended that the firm adopts backward integration by buying over or controlling various supplier/manufacturers in order to reduce its reliance as well as to be able to handle its â€Å"input cost† well. Even if that is not achievable, H&M could also hire service engineers to better train and monitor the suppliers’ progress through direct collaboration by planting its employees in manufacturing sites. This way, management will be more able to understand the quality and direct cost involved through the manufacturer plant’s production process, thus find ways to reduce cost and  improve efficiencies. Finally to improve total sales, H&M should also seek to venture into new markets so as to increase income and create new opportunities. References Johnson, G. (2014). Exploring Strategy. 10th ed. Harlow [u.a.]: Pearson.

Tuesday, July 30, 2019

Bad Popcorn In Big Buckets

The research questions were clearly stated with both dependent (9 point Rickart scale questionnaire) and independent variables (large v average sized containers and stale v fresh popcorn) identified. Study was a randomly controlled trial, 2 x 2 between-subjects design.Participants were randomly given either a 120 gram or a 240 gram container of pre-weighed, fresh or stale popcorn to eat while viewing the movie; after the movie the containers and remaining popcorn were re-weighed to determine measures of consumption; participants were also required to complete a 9-point Rickart scale questionnaire in order to measure perceived taste and to write a description of the in order to measure palatability of the popcorn, and to write a description of this palatability and whether they considered the size of the containers as having any impact on the amount they consumed.Location: Philadelphian cinema – ‘Stargate’ movie. Subjects: 158 viewers of the movie, 57. 6% male; fre sh popcorn – average-sized containers: n=38 and larger-sized containers n=40, stale popcorn – average container: n=39 and large container, n=40; means and ANOVA results (analysis of variance) indicated that participants in each randomized sample were comparable in age (28. 9, 30. 4, 29. 0 and 27. 2 years of age, F=0. 465, P>0. 20), and gender mix (57%, 60%, 62%, 54% male, chi-square = 0.522, P>0. 20. Findings: regression coefficients show that those given fresh popcorn ate 45. 3% more from large containers (85. 6 vs 58. 9 grams, F1, 76=38. 6, P,0. 01) The size of container proved to have compelling influence on consumption, which was higher for both fresh and stale popcorn (45. 3% and 33. 6% respectively) when eaten from the large containers, even when regarded as unpalatable (disliked) by participants (50. 8 vs 38. 0 grams, F 1,77=8.73, P. 0. 01). Fresh popcorn however, procured a larger increase in consumption than the stale (F1, 154=7. 42, P

Monday, July 29, 2019

Testing Usaability of Web Page Essay Example | Topics and Well Written Essays - 1500 words

Testing Usaability of Web Page - Essay Example There is interaction between the user of a computer and computer as a machine that transmits information across when it is used by the user. It's a kind of communion that takes place between the user and the computer with varying results. For instance the user uses the input devices to get message through in the form of what he has typed -email, chat or other stratagems at his disposal. Machine works to get the message across through variety of forms chosen by the user. Usability then refers to a system of teeming reality in which human and machine inter connect and communicate through in put and out put devices of the system which has been used . User interface is a way through which machine and human communicate a system. The appropriate criterion of assessing usability is in the significance of the system that is used by all. For users usability is meaning full because it enables them to find out about how they performed tasks fruitfully or had problems in completing them. For a developer usability is the success or failure of the system... For management productivity of work force holds eminence because failure of a system means no profit. Interface Designers learn designer guidelines and designer principles to get feedback about the system they have constructed from the people who use it. Users Designers, developers and management have standards by which usability can be assessed, and they have the right to pass verdict about what is proper and usable for them. . They have to make sure what are the standards by which a design has to satisfy public appeal and familiarity... For constructing a web page goals have to be set that will determine specific strategies to assess usability in terms of success of a web page by its users. Length of site's design construction, evaluation periods Specific quantitative and qualitative measures of success are the foundations on which usability can germinate public appeal. Another way to assess it is to know what the audience wants to read on the site that will be successful by giving them the information they want. A well defined system can be constructed keeping in view needs and ideas of the users. Data base of existing, needed content will take into consideration content resources for making an out line for one's needs for a web page design. Information can be organized for assessment. Horton, Lynch (2002) (Web style guide 2nd edition) The content of the web page should meet the needs of the users to be assessed. Communication with the users of the webpage will be useful for fulfilling their demands of giving them proper service and things they want. Effective web page design contains both graphic images and text which makes the site enjoyable for the users. Web site organization, graphic design, and typography are useful for the users because they feel they are getting accurate information from the site. Logs for the web site can be analyzed for development of quantitative data for the site's

Sunday, July 28, 2019

Give an example of such an ideology and explain why it is an ideology Essay

Give an example of such an ideology and explain why it is an ideology in the above sense. How does it distort our understanding of reality Who benefits from this distortion - Essay Example Sovereignty and heteronomy are in the text of honorable theorists. Additionally, cognitive theories, concentrating more on the assemble of moral judgment, accentuate the advance of autonomy. On the other hand, collective erudition theories and cultural psychology theories give emphasis to heteronomy centering on cultural broadcast. Furthermore, Piaget 1932 and 1965 postulated that expansion goal consists of stirring from heteronomy to autonomy; Kohlberg 1969 postulated alternation linking heteronomy and autonomy inside each stage. At this point, we take the outlook that both processes are concerned in the development of decent thinking, although they are synchronized, parallel, and mutual processes. They are used as the expression of moral thoughts to the popular judgments about correct, erroneous and the justification for such thinking. Moral philosophy is destined to be bigger than proper conclusion, in that, the moral judgment assembles refers more by a whisker to the cognitive edifice of basic epistemological categories; for instance, fair dealing, duty, justifiable establishment, and civil rights. In disparity, moral thinking, as we use the phrase, refers to personal views on such issues like abortion, rights of homosexual persons, creed in public schools, the womens roles, and others. Literary ideology i s a supplementary basic evolution in the configuration of moral judgment and refers to beliefs norms, and principles that subsist separately on a single individual and that are common in a cluster as an element of its mutual customs. Our point is that equally honorable conclusion and cultural principles have a say considerably and exceptionally to moral thoughts. There are two progressions; parallel theory designed for moral thinking, a quantity of what the two-process, corresponding theory by Kintsch, 1978 for book intellectual capacity that is, the construction moral thinking involves two processes taking place

Saturday, July 27, 2019

The Brand Strategy of Gucci Dissertation Example | Topics and Well Written Essays - 9750 words

The Brand Strategy of Gucci - Dissertation Example The Gucci spirit, which is essentially a passion for a vibrant lifestyle, is kept alive by succeeding generations of creative designers, the more remarkable of whom was the American Tom Ford, noted for his strategic use of sex in design and advertising and currently, the Italian Frida Giannini, who understands best the wants and needs of a Gucci woman. This study includes an analysis of sex as communication and marketing strategy. Gucci, during the time of Tom Ford, communicated in an aesthetically effective manner that Gucci was selling a lifestyle, particularly sexual freedom among women. This is different from promiscuity. Gucci endorsed living a sexually fulfilling life, being in control of feminine sexuality and sexual relationships from a feminist point of view— as conceptualised and executed by Ford’s ad designs. This study also looks into the consumer behavior and the psychology of luxury. The buyers of luxury items are the youth in America and Japan— mostly single career woman staying with their parents; and the older people in Europe. The concluding part evaluates the study’s strength and weakness, as well as mentions details of a proposed topic for future research. Gucci is a brand name synonymous with finely crafted leather bags and shoes; Italian brand of quality, exclusivity, prestige, and luxury. This study seeks to explore how Gucci succeeded as a brand and evolved to iconic status. This study includes a comprehensive literature review of branding as a marketing strategy, and then a discussion of what is branding, and the social equity of Gucci branding. The focus of the research is the branding strategy of Gucci. In order to understand such strategy, the history of the Gucci business empire is traced back to Italy in 1921, when Guccio Gucci first designed a luggage line for high-end hotel guests.

Research funding(granting) agencies Essay Example | Topics and Well Written Essays - 1000 words

Research funding(granting) agencies - Essay Example The National Institute of Health is a federal agency that operates to support research activities for better health standards. The mission of the National Institute of Health is to â€Å"seek fundamental knowledge about behavior of living systems,† use the developed information to promote health, increase life expectancy, and reduce rates of illnesses and disability (National Institutes of Health, n.d., p. 1). The mission outlines a research-based initiative for knowledge development and application of research findings for better health among citizens. The mission scope also identifies the agency’s resources for funding research and possible collaboration with other research institutions. The National Institute of Health has institutes, centers, and offices that implement the agency’s mandate. Some of its institutes that are relevant to health system management, through informing management, are the National Institute of Biomedical Imaging and Engineering, Natio nal Institute on Minority Health and Health Disparities, National Institute of Mental Health, National Heart, Lung, and Blood Institute, and the National Institute of General Medical Sciences (National Institute of Health, n.d.). ... It further outlines the mode and dates of application, and indicates a formal approach to the agency’s funding announcements and procedures for applications and consideration of the applications. The institute supports grant applications from organizations that conduct research to help address needs for existence and application of new technologies and techniques for care provision (National Institute of Health, n.d.). The agency’s mission is to facilitate and improve health at different levels of the society such as â€Å"individuals, families, communities, and populations† (National Institute of Nursing Research, 2011, p. 1). Pursuing the mission involves the institution’s direct and indirect engagement in clinical and basic research and through trainings. These initiatives aim to â€Å"build the scientific foundation for clinical practice, prevent disease and disability, manage and eliminate symptoms caused by illness, and improve palliative and end of life care† (National Institute of Nursing Research, 2011, p. 1). The institution’s areas of research emphasis are â€Å"health promotion and disease prevention, quality of life, health disparities, and end of life† (National Institute of Nursing Research, 2011, p. 1). Funding announcements are made through the National Institute of Health and only links and brief descriptions appear on the agency’s web site. The purpose of Healthy People 2020 is to achieve high living standards with a prolonged life expectancy among people. Its vision, mission, and initiatives communicate this, and its established standards that promote joint strategies among communities and sectors, â€Å"empower individuals toward making informed health decisions,† and determine effects of prevention measures support this. The

Friday, July 26, 2019

Why All New Buildings Should Be Eco-Friendly Essay

Why All New Buildings Should Be Eco-Friendly - Essay Example Besides, there is a general perception that developing eco-friendly building means disregard for aesthetic values. As a result, eco-friendly buildings are still not so widespread. The costs of developing an eco-friendly building vary from building to building; most of them are more costly than conventional buildings. For instance, in order to minimise the effects on environment, the risk mitigation fee of eco-friendly buildings is near three times higher than it is of conventional ones, as well as the overheads during construction are up to four times more (Newell 2008). Beside these costly inputs, the chief obstacle which causes investors are costly home and commercial property integration of energy efficient technologies which do not offer returns to the investors. Obviously, the owners will save their energy fee from these technologies but the builders can only balance these inputs by selling in higher prices which may cause losing the potential customers consequently. Another problem related to cost efficiency is that the market perceives the cost of capital and construction of eco-friendly building increase significantly as standards are established. Bef ore a new eco-friendly building could be put on the market, it has to be scrutinized by rigid criterion to be qualified as eco-friendly; this entails more money spending on building maintenance. For example, in Australia, it takes more than one year to be certified as â€Å"Green Star† which is a standard launched by Green Building Council Australia (GBCA), and about 8 percent of total financial investment have to be paid for advertising, management and equipments maintaining during this period (Newell 2008). However, in the long run, the return of eco-friendly buildings will out performs the cost invested (Kozlowski 2003 in Miller and Buys 2008).

Thursday, July 25, 2019

Impressions of Nursing inormatics Coursework Example | Topics and Well Written Essays - 250 words

Impressions of Nursing inormatics - Coursework Example s era of change and investment in health information technology the nurses must be prepared to face the challenges of leadership and utilize their caring passion to apply the technology and informatics, enhancing the safety and quality of the care they give to families, communities and patients (Johnson et al., 2012). According to American Associations of Colleges in nursing, the nurse informatics must have the knowledge and skills necessary to enable the use of information and technology to manage knowledge, support decision making, mitigate error and to communicate (American Association of Colleges of Nursing Education Consortium, 2012). Nurses rely on information to gain knowledge and in an increasing competitive information arena the nurses must be ready to utilize timely and appropriate information. Nursing informatics is a product of the scientific combination of data in nursing and it consists of ideas from computer science, information science, nursing science and cognitive science (Matney, Brewster, Sward, Cloyes, & Staggers, 2011). Nursing informatics will evolve as more professionals use, access and expand the information, cognitive sciences and compute important to advance nursing science for the good of the professionals and the patients (McGonigle, Kirkwood, Mastrian & Rich, 2014). In conclusion, the nursing professionals need to comprehend the ethical use of information, cognitive sciences and computer to advance nursing practice. Moreover, informatics is an essential aspect in the practice of

Wednesday, July 24, 2019

Object data modelling Essay Example | Topics and Well Written Essays - 5000 words

Object data modelling - Essay Example an online, web-based system that could allow their customers to (i) search for the availability and fares for the flight to the desired destination, (ii) make payments securely through a third-party payment system in order to book the tickets for the desired flight, (iii) view the real-time seating arrangement with available seats and select the desired seat in order to self-check-in, and (iv) print out the boarding card. PART I: ANALYSIS REPORT 1. Use-Cases & Use-Case Diagrams Use cases and use-case diagrams are the UML features for gathering and analysis of user-centric requirements. A use case can be defined as a particular purpose that can be achieved by the user (or say, actor) through the system (Chonoles & Schardt, 2003). A use-case diagram depicts a sequence of interactions between the actor and the system (Gomaa, 2011). 1.1. An Overview Use Case Model As shown in Figure 1, following are major use cases of the Ticket Booking and Self-Check-In System: Major Use Case 1: Search the desired flight After logging on to the Happy Tour’s website, the customer can search for the availability and fares for the flights to the desired destination. In order to carry out the search, the customers must provide mandatory information to the system which includes personal details, the departure airport, the destination airport, intended outbound flight date and time. The customer may also provide optional information – the date and time for return trip, to make the search more accurate. Assumption: The search result lists flights with available seats; in other words, if all the seats in the flight are booked then that flight won’t appear in the search result. Major Use Case 2: Book the ticket Once the customer has found the desired flight, she can move on to the booking process where she makes the payment through a third-party secure payment system. If the payment gets successfully processed, an automated confirmation email along with the receipt is sent out by the system to the email address provided by the customer. Major Use Case 3: Self-Check-In The customer can opt to perform self-check-in the booked flight anytime but 24 hours prior to the scheduled flight time. To self-check-in, the customer must search for the flight either through the booked flight number and booking reference number. If the flight is found and the customer’s booking is verified successfully, the system displays the real-time seating arrangement to the customer. The available seats are shown in blue color, while those already reserved are displayed in gray color. The customer can click on any one available seat to choose it, and then proceed to either

Tuesday, July 23, 2019

Project Financial Risk Management followed in IT industry enhances the Research Paper

Project Financial Risk Management followed in IT industry enhances the success rates of Projects delivered - Research Paper Example Financial Risk Management in IT Introduction Risks management is in many ways the process of identification, assessment and prioritization of risks, which is then followed by the coordination of all economic resources necessary for the elimination or minimization, monitoring, and control of the probable impacts of uncertain events. It has been found that, risk can come from uncertainties in financial markets, legal liabilities, project failures, accidents, credit risks (Macomber 2003, p. 2). Studies indicate that, there are various project management standards, which have been under development in the project management institute, actuarial societies, ISO standards, and the national institute of standards and technology (Hodgson 2003, p.1). The approaches and objectives of hazard supervision vary greatly dependent on the hazard administration technique applied in the setting of a scheme administration.. In other studies however, hazard administration includes the ranking of the essen tial developments; hazards with the extreme loss are handled first and then the other hazard are handled in a descendent mode in order of precedence. It is pointed out that intangible management usually identifies new types of risks that have about a hundred percent probability but the management ignores because most organizations lack identification capabilities to handle such cases (King 2003, p. 2). It is recorded that relationship risk emanate when inefficient ways of collaboration is experienced. This type of hazard is known to reduce the efficiency of information workforces, effectiveness, service, excellence, product value, and excellence of earnings at the end. Thus, risk management is a subject or process that needs all manner of care to be successful. Literature review From organizational perspective, risks arise most often when businesses pursue opportunities in face of uncertainties, while being compelled by capabilities and cost. In most cases, a challenge comes when it comes to the process of finding a position based on the two dimensions, as it represents in essence itself a risk profile that may be appropriate for the initiative; acceptable to both internal and external stakeholders of the business in question. Studies affirm that, hazard and hazard administration are premeditated in nature. Regarding, information and technology studies show that, software projects have been recognized to be high-risk ventures, which are prone to many failures. Some studies argue that there are mainly two classes of risks; generic risks that are common to all projects, and project specific risks. In many cases, some of these hazards are easy to recognize and regulate or accomplish. However, in some cases, other risks are less obvious and thus very difficult to make predictions on their likelihood to occur and the impact they may cause at that time (Levine 2004, p. 32). The complication and difficulty in predictions comes because of numerous project proportions; structure, size, complexity, composition, novelty, long planning, and execution horizons. All these have a common influence on the modest of the scheme at the end; hus, any indeterminate discrepancy in this has fiscal implications. Therefore, risk management in information technology, especially software

Monday, July 22, 2019

Formative Assessment Essay Example for Free

Formative Assessment Essay These methods also enable me, as a teacher to measure success within the classroom. To evaluate whether learning is taking place, there are three assessment methods to use. Initial Assessment: To assess the learning capabilities of the learner an initial assessment will take place. This will enable me to determine whether there are any learning difficulties that may affect the learning and teaching process. Once any difficulties are found the relevant support can be given to the learner. Formative Assessment: This method is used to monitor the learning progress of the learners during the course. It will enable me to provide feedback on their progress and also give the learner the opportunity to give me feedback on my performance. This method can also highlight ant problems that may need o be addressed. Summative Assessment; Summative assessments takes place at the end of each course or learning session. It will assess to what extent learning has been achieved and to enable me to re-evaluate my own teaching methods. This will allow verifiers to assign course grades and certification. 1. 2 EXPLAIN THE USE OF METHODS OF ASSESSMENT IN LIFELONG LEARNING To explain how assessments show progress and achievement, it is essential to learn what an assessment is. Assessment for learning is a term used to describe how evidence of student learning is recorded by me the teacher and is used by both students and teachers to decide where a student is within their learning and what they need to do better or to keep to the level that they are working at. Assessment for learning is a very effective way to put on record that learning and good teaching are being achieved. Assessment for learning is a joint process between student and teacher where both are engaged in an on-going process of student progress and development. The assessment to use will depend on the subject in my case spanish and any requirements of the organisations involved. Although all teachers should use some initial assessment to identify needs of the learner and to see if they have any previous experience in the language work set to them which in my subject would be spanish. Assessment methods can be recorded for group or individualls to reflect on the ability of the students. The student or learning group and the activities you select and the learning outcomes might affect your choice of assessment methods in a lesson. Formative assessment takes place during learning with the purpose of improving learning and involves me as the teacher giving feed back into the learning process to help me as the teacher, to decide whether a student is ready to move on or needs to practice what is being learnt, or has still yet to learn. It is usually the teacher’s final decision as to whether a student is ready to move on to the next stage of the course. Formative assessment can take a variety of forms; peer and self assessment, verbal and written, questioning and marking. Summative assessment happens at the end of a course. To measure and talk to the student/groups about what they have learned so far in the lessons. Summative learning is less about informing and improving the learning process but more about measuring the end result; for example end of year exam. 1. 3 Compare the strengths and limitations of assessment methods to meet individual learner needs. Student questioning is an effective way for engaging students within the learning process, obtaining existing knowledge of the chosen course and demonstrating, thinking and understanding of the students enables me to informally yet formatively assess their knowledge and the understanding of the progress the student is making with their studying. For example; at the beginning of my micro teach session, which was a De-fragmentation learning exercise, I asked the group if any of them had any previous experiences. This aided me in what level to teach the group. A good ice-breaker can be used as a group activity, as in my micro teach i got the group to exchange questions and answers with the person next to them to get the group engaged. I then dealt with each learner individually by asking them how they were getting on and if they understood the subject. This simple but effective method engaged the group, then I could address the learners individually and provide individual needs for the said learner. David Miliband stated: ‘We need to do more than engage and empower pupils and parents in the selection of a school: their engagement has to be effective in the day-to-day processes of education, at the heart of the way schools create partnerships with professional teachers and support staff to deliver tailor-made services, In other words we need to embrace individual empowerment within as well as between schools. ’ References: Milliband,D (2004)’Personalised learning meeting individual learner needs’ Published by The Learning and kills Network. 2. Understand ways to involve learners in the assessment process. 2. 1. Explain ways to involve the learner in the assessment process. Carol Boston says ‘Black and William (1998b) define assessment broadly to include all activities that teachers and students undertake to get information that can be used diagnostically to alter teaching and learning. Under this definition, assessment encompasses teacher observation, classroom discussion, and analysis of student work, including homework and tests. Assessments become formative when the information is used to adapt teaching and learning to meet student need. Where and how do we include students in the formative assessment process? What is the role of technology in this feedback cycle? ’ Formative assessment, as I understand it, is an on-going process where both teachers and students evaluate assessment evidence in order to make adjustments to their teaching and learning. Robert Marzano has called it one of the more powerful weapons in a teachers arsenal. The formative assessment process can strengthen students abilities to assess their own progress, to set and evaluate their own learning goals, and to make adjustments accordingly. Formative assessment can also elicit valuable feedback from students about what teachers are doing effectively and what they could do better. Student Self-Assessment and Reflection Activities which promote meta-cognitive thinking and ask students to reflect on their learning processes are key to the formative assessment process. When students are asked to think about what they have learned and how they have learned it (the learning strategies theyve used), they are better able to understand their own learning processes and can set new goals for themselves. Students can reflect on their learning in many ways: answering a set of questions, drawing a picture or set of pictures to represent their learning process, talking with a partner, keeping a learning log or journal, etc. Goal Sheets Having students set their own goals and evaluate their progress toward achieving them is an effective part of the formative assessment process. Goal setting has a positive effect on student motivation and learning when the goals are specific and performance based, relatively short-term, and moderately difficult. Goal sheets are an effective way to help students set goals and track their progress. It is best to identify specific goals. For example, I will read in English for 20 minutes each night is more specific than I will read more. Also, goals need to be achievable in a short period of time and not impossibly difficult. The teacher can model how to set effective goals and also how to evaluate ones progress toward achieving them by asking students to periodically write or talk about what they have achieved, what they still would like to achieve, and how they will do it. 2. 2. Explain the role of peer and self-assessment in the assessment programme F. Dochy (2006) said ‘The growing demand for lifelong learners and reflective practitioners has stimulated a re-evaluation of the relationship between learning and its assessment, and has influenced to a large extent the development of new assessment forms such as self-, peer, and co-assessment. Three questions are discussed: (1) what are the main findings from research on new assessment forms such as self-, peer and co-assessment; (2) in what way can the results be brought together; and (3) what guidelines for educational practitioners can be derived from this body of knowledge? A review of literature, based on the analysis of 63 studies, suggests that the use of a combination of different new assessment forms encourages students to become more responsible and reflective. The article concludes with some guidelines for practitioners. ’ Principles for using self and peer assessment 1. The purpose for using self and peer assessment should be explicit for staff and students A major reason for using self and peer assessment is for its role in developing students skills in improving learning and in helping students to improve their performance on assessed work. Additionally, it has a place as a means of summative assessment. 2. There is no reason why peer and self assessment should not contribute to summative assessment In many such cases such assessment will not contribute a major proportion of the mark until it has been well tried and tested. However, in a well-regulated scheme, there is no reason to limit the proportion of the marks involved. It is particularly important that the principles below are noted. 3. Moderation For any situation in which the mark from peer or self assessment contributes towards the final mark of the module, the member of staff should maintain the right to moderate student-allocated marks. The initial step in alteration of a student-allocated mark may be negotiation with the student(s) concerned. 4. Instances of unfair or inappropriate marking need to be dealt with sensitively Any instances of collusive (friendship) marking need to be dealt with sensitively and firmly. 5. The quality of feedback on student work must be maintained In situations of self and peer assessment, students are usually in a position to learn more than from situations of tutor-marked work. They learn from their engagement in assessing and frequently from oral, in addition to written feedback. However, the tutor should monitor the feedback and, where appropriate, elaborate it to ensure that students receive fair and equal treatment. 6. Assessment procedures should always involve use of well-defined, publicly-available assessment criteria While this is true of all assessment, it is particularly true where relatively inexperienced assessors (students) are involved. The assessment criteria may be developed by the tutor, but greater value is gained from the procedure if students are involved in developing the criteria themselves. 7. Involvement of students in assessment needs careful planning Many students see assessment as a job for staff, but at a later stage they are likely to recognise the benefits to their academic learning and skill development. Initial efforts will take time and tutor support. For these reasons, it is preferable that the use of peer and self assessment is seen as a strategy to improve learning and assessment across a whole programme. The common situation is for these assessment procedures to appear in isolated modules, often not at level 1. 8. Self and peer assessment procedures should be subject to particularly careful monitoring and evaluation from the tutor and students point of view It can take time for such procedures to run smoothly and for this reason, the initial involvement of relatively few marks or solely formative assessment is wise. Student feedback to the tutor on the procedure will be important. 9. The use of peer and self assessment should be recognised as skill development in itself Such procedures are not just another means of assessment but represent the development of self-appraisal/evaluative, analytical, critical and reflective skills. These are important as employability skills and can be recognised in the learning outcomes of a module. References: Dochy,F (2006) Studies in Higher Education. Published by Web of Science(2006) 3. 1. Explain the need to keep records of assessment of learning. Record keeping is part of the role and responsibility of the tutor and some often these records are required by law or codes of practice in the institution or industry. But there are boundaries and legislation regarding what can be collected and kept and how it can be used. The Data Protection Act 1998 states that records must be kept securely, be relevant and not excessive, accurate and up to date and not kept for longer than necessary. Students can request a copy of all information held about them under The Freedom of Information Act 2000. All important things to bear in mind. The need for keeping records I like that you are forced to think about why there are these records, not just what they are or how they work. Why are these records being kept, to what end? †¢ Track progress †¢ Prove achievement. †¢ Identify issues such as low attendance / learning difficulties †¢ Ensure all sections of course have been completed It could be that a lot of these are required by your institution. But I’m not sure that’s the best answer: â€Å"because I have to†. Take it one step further back and think about why the organisation requires you to keep or submit them. Once you’ve thought about what records you need then it is on to how you collect and categorise that information. The types of records you would maintain A lot of this focuses more on the pastoral side, which I think is nice. Make sure you show a variety of types of records, to show you have thought about the full spectrum: †¢ Attendance and assessment †¢ Everything in between †¢ Tutorials, one to ones, learning reviews / goals / plans 3. 2. Summarize requirements for keeping records of assessment in an organisation. Recording and Keeping Assessment Results Most organisations have a process in place for recording the results of assessments, and so does your Registered Training Organisation. It is not uncommon as well for assessors to maintain their own records in case of any follow up or appeals. A generic approach would be: †¢ Assessor either records or passes on the results for recording †¢ Assessor checks that the result has been accurately recorded †¢ Result provided to learner There are several reasons why the results need to be kept: †¢ Feedback to learner †¢ Legislative requirements †¢ Record in case of appeal †¢ Company records for future training needs Recognition of Prior Learning Another reason to maintain a record is for the recognition of prior learning and credit transfer processes. If outcomes can be matched by different training organisations detailed records of exactly how competency is assessed simplify the process. It also means, the competency a learner has acquired in one environment may be considered in another, different environment. With records a learner can apply to have prior learning recognised often before commencing a new training program. While it is necessary to keep a record of the actual result, it can be useful to also keep details on how the assessment was made. Training Records and Confidentiality Generally speaking, the only way an external person is able to access another persons record is with the written permission of the person involved. |Access to records must be restricted for the sake of confidentiality. | | |Generally, managers and supervisors have limited access to personal files, but consider: | | |Who should have access to assessment records? | | |Why would they need the information? | | |What level of detail do they require? | | Each organisation will have a policy and procedures for access that should comply with ethical and legal obligations. It would be worthwhile checking your store policy and procedures in relation to this area.

Marketing Plan of Nike Essay Example for Free

Marketing Plan of Nike Essay The world has a long, rich history of international trade among nations. Most international trade dates from the prevailing age of mercantilism. However, objecting mercantilism is the common idea of trade philosophies proposed by Adam Smith and David Ricardo. Both of them advocated free international trade. The rule of the zero-of-sum game was the core of mercantilism. One country increased the wealth must cause another one decreased from trade. Only one could be beneficial. They thought exports could bring inflows of wealth from and imports could lead outflows of wealth to other countries. It was this thought that each country encouraged exports and restricted imports. 1? The Classical Trade Theory (1) Theory of Adam Smith: Absolute Advantage Adam Smith set himself against the mercantilism. He advocated free trade and proposed the absolute advantage theory. In his theory, each country had its own advantage for producing goods which other country did not possess. It was this that stimulated countries to participate in the international trade by exerting the absolute advantage to obtain more benefits. Adam Smith made two assumptions: First, trade only existed between two countries. Second, each country produced only two products, one product must have absolute advantage, and the other product must have absolute disadvantage. Therefore, each country should concentrate on producing the product with absolute advantage, and then trade the absolute disadvantage product to the other country with the absolute advantage product. After trading, the disengaged, surplus resources and products of each country could be used completely reasonable. Thus, both countries can be beneficial from the trade, not just one. This pulled down the rule of zero-of-sum game and created the rule of n-of-sum game. Adam Smith’s absolute advantage theory successfully promoted the international trade. However, this theory did not deal with the problem that for both two products, one country had absolute advantages and the other country had absolute disadvantages. (2) Theory of David Ricardo: Comparative Advantage Fortunately, another famous economist David Ricardo succeeded and developed Adam Smith’s theory. Just like Adam Smith, David Ricardo also was an opponent of protectionism for national economies. He created his comparative advantage theory. The theory dealt with the problem that could not be dealt using Adam Smith’s theory. The economic motives and causes international trade. According to Ricardos theory, even if a country has no absolute advantage in any product, the disadvantaged country can still be beneficial from specializing in and exporting the product for which it has the lowest opportunity cost of production. Though the two theories were proposed hundreds of years, they still play important influences on international trade. Each trading country can improve productivity and the world economic is promoted. The two theories will contribute to world prosperity in the future. 2? The Modern Trade Theory Comparative advantage based on opportunity cost forms the basis of modern trade theory. The theory shows that after comparing, when the country decides to produce its advantage product, it needs to give up the other product that can come forth during the period. The benefit form the product it gives up is its opportunity cost. Here I take a simple example to illustrate this theory. The land for planting rice or cotton, the output of rice is 500 kilogram or 100 kilogram of cotton. If we choose to plant rice, the 100 kilogram of cotton we give up is our opportunity cost. Today, the practice of trade among nations is growing by leaps and bounds. There is hardly a person on earth who has not been influenced in some way by the growing trade among nations. The theories stimulate trade between developed and developing countries that avoid the autarky. International trade increases trading countries’ wealth and world output. That is because with trade, the resources are allocated rationally, job opportunity increase, products quality and variety increase and so on.

Sunday, July 21, 2019

Types Of Narcissistic Personalities Philosophy Essay

Types Of Narcissistic Personalities Philosophy Essay Like all of us, narcissists are human beings. As such, all narcissists are not alike. They are different among themselves. We take up Millons report first. In the year 1969, Millon has divided the narcissistic personalities into two subtypes: (1) Passive independent, or narcissistic personalities, who are confident of their self-worth and who feel they need to be merely themselves to justify being content and secure; (2) active-independent, or antisocial personalities, who struggle to prove themselves, who visit on their rights and will be harsh and ruthless when necessary to retaliate or gain power over others. For the narcissistic type, self-esteem in based on a blind and naÃÆ' ¯ve assumption of personal worth and superiority. For the antisocial type, it seems from distrust, an assumption that others will be humiliating and exploitive. To these personalities, whose independence from others takes on an active and angry character, self-determination is a protective maneuver: it is a means of countering, with their own power and prestige, the hostility, deception, and victimization they anticipate from others. Although both passive na rcissistic and active independents (antisocial) devalue the standards and opinions of others, finding gratification primarily within themselves. Their life histories and the strategies they employ for achieving their needs are potentially different. After intermittent interests in narcissism Millon (1977, 1987, and 1994) has presented the following four types of narcissistic personalities: (i) Unprincipled narcissist (ii) Amorous Narcissist (iii) Compensatory Narcissist (iv) Elitist Narcissist i) The Unprincipled Narcissist The unprincipled narcissist has been seen more often in drug reha ­bilitation programs, centers for youth offenders, and in jails and prisons. Although these individuals often are successful in society, keeping their activities just within the boundaries of the law, they enter into clinical treatment rather infrequently. The behavior of these narcissists characterized by an arrogant sense of self-worth, an indifference to the welfare of others, and a fraudulent and intimidating social manner. There is a desire to exploit others, to expect special recognitions and considerations without assuming reciprocal responsibilities. A deficient social conscience is evident in the tendency to flout conventions, to engage in actions that raise questions of personal integrity, and to disregard the rights of others. Achievement deficits and social responsibilities are justified by expansive fantasies and frank pre ­varications. Descriptively, we may characterize this narcissist as devoid of a superego that is ev ­idencing an unscrupulous, amoral, and deceptive approach to relationships with others. More than merely disloyal and exploitive, these narcissists may be found among societys con men and char ­latans, many of whom are vindictive and con ­temptuous of their victims. The features that are clearly se en in the unprincipled narcissist support the conclusion that these individuals are an ad ­mixture of both narcissistic and antisocial per ­sonality characteristics. The unprincipled narcissist evidences a rash willingness to risk harm and is notably fearless in the face of threats and punitive action, Malicious tendencies are projected outward, precipitating fre ­quent personal and family difficulties, as well as occasional legal entanglements. Vengeful gratifica ­tion is often obtained by humiliating and dominat ­ing others. These narcissists operate as if they have no principles other than exploiting others for their personal gain. Lacking a genuine sense of guilt and possessing little social conscience, they are oppor ­tunists and charlatans who enjoy the process of swindling others. In a game narcissists enjoy play ­ing, they outwit others and hold them in contempt owing to the ease with which they can be seduced. Relationships survive only as long as the narcissist has something to gain. People are dropped with no thought to the anguish they may experience as a consequence of the narcissists careless and irre ­sponsible behavior s. In many ways, the unprincipled narcissist is sim ­ilar to the disingenuous histrionic. They share a de ­vious and guileful style, plotting and scheming in their calculations to manipulate others. However, the disingenuous histrionic continues to pursue the strong need for attention and love, characteristics not present in the narcissist where there is a basic self-centeredness and an indifference to the atti ­tudes and reactions of others. The unprincipled narcissist preys on the weak and vulnerable, enjoy ­ing their dismay and anger; the histrionic, by contrast, seeks to hold the respect and affection of those they dismiss in the pursuit of love and admiration. Unprincipled narcissists display an indifference to truth that, if brought to their attention, is likely to elicit an attitude of nonchalant indifference. They are skillful in the ways of social influence, are capable of feigning an air of justified innocence, and are adept in deceiving others with charm and glibness. Lacking any deep feelings of loyalty, they may successfully scheme beneath a veneer of politeness and civility. Their principal orientation is that of outwitting others, getting power and exploiting them before they do it to you. They often carry a chip-on-the shoulder atti ­tude, a readiness to attack those who are distrusted or who can be used as scapegoats. A number of these narcissists attempt to present an image of cool strength, acting tough, arrogant, and fearless. To prove their courage; they may invite danger and punishment. But punishment only verifies their unconscious recognition that they deserve to be punished. Rather than having a deterrent ef ­fect, it only reinforces their exploitive and un ­principled behaviors. ii) The Amorous Narcissist The distinctive feature of this narcissistic person ­ality type is an erotic and seductive orientation, a building up of ones self-worth by engaging mem ­bers of the opposite gender in the game of sexual temptation. There is an indifferent conscience, an aloofness to truth and social responsibility that, if brought to the amorous narcissists attention, elicits an attitude of nonchalant innocence. Though totally self-oriented, these individuals are facile in the ways of social seduction, often feign an air of dignity and confidence, and are rather skilled in deceiving others with their clever glibness. These narcissists are skillful in enticing, bewitch ­ing, and tantalizing the needy and the naive. Al ­though indulging their hedonistic desires, as well as pursuing numerous beguiling objects at the same time, they are strongly disinclined to be ­come involved in a genuine intimacy. Rather than investing their efforts in one appealing person, they seek to acquire a coterie of amorous objects, invariably lying and swindling as they weave from one pathological relationship to another. The qual ­ities just outlined are strongly suggestive of the observation that these narcissistic types possess numerous characteristics that are primary among histrionic personalities. Although a reasonably good capacity for sex ­ual athletics sustains the vanity of many individu ­als, narcissists or not, the need to repeatedly demonstrate ones sexual prowess is a preeminent obsession among amorous subtypes. Among these personalities are those whose endless pursuit of sexual conquests is fulfilled as effectively and frequently as their bewitching style promises. Others, however, talk well, place their lures and baits extremely well-until they reach the bed ­room door; maneuvering and seduction is done with great aplomb, but performance falls short. For the most part, the sexual exploits of the amorous narcissist are brief, lasting from one af ­ternoon to only a few weeks. Some amorous narcissists are fearful of the opposite sex, afraid that their pretensions and ambitions will be exposed and found wanting. Their sexual banter and seductive feelings of inadequacy. Although they seem to desire the. affections of a warm and intimate relationship, they typically feel restless and unsatisfied when they find it. Having won others over, they seem to need to continue their pursuit. It is the act of exhi ­bitionistically being seductive, and hence gaining in narcissistic stature, that compels. The achieve ­ment of ego gratification terminates for a moment, but it must be pursued again and again. Not infrequently, amorous narcissists leave be ­hind them a trail of outrageous acts such as swin ­dling, sexual excesses, pathological lying, and fraud. This disregard for truth and the talent for exploitation and deception are often neither hos ­tile nor malicious in intent. These characteristics appear to derive from an attitude of narcissistic omnipotence and self-assurance, a feeling that the implicit rules of human relationships do not apply to them and that they are above the responsibili ­ties of shared living. As with the basic narcissistic pattern, individuals of this subtype go out of their way to entice and inveigle the unwary among the opposite sex, remain coolly indifferent to the wel ­fare of those whom they bewitch, whom they have used to enhance and indulge their hedonistic whims and erotic desires. Caring little to shoulder genuine social respon ­sibilities and unwilling to change their seductive ways. amorous narcissists refuse to buckle down in a serious relationship and expend effort to prove their worth. Never having learned to control their fantasies or to be concerned with matters of social integrity they will maintain their bewitching ways, if need be by deception, fraud, lying, and by charming others through craft and wit. Rather than apply their talents toward the goal of tangible achievements or genuine relationships, they will devote their energies to construct intricate lies, to cleverly exploit others, and to slyly contrive ways to extract from others what they believe is their due. Untroubled by conscience and needing nourishment for their overinflated self-image, they will fabricate stories that enhance their worth and thereby succeed in seducing others into supporting their excesses. Criticism and punishment are likely to prove of no avail since these narcissi sts quickly dismisses them as the product of jealous inferiors. iii) The Compensatory Narcissist Compensatory narcissists deviate in a fundamental way from other narcissistic subtypes as well as from the prototypal narcissist. The origins that un ­dergird their overtly narcissistic behaviors derive from an underlying sense of insecurity and weak ­ness, rather than from genuine feelings of self-con ­fidence and high self-esteem. Beneath their surface pseudo-confidence, the posture they exhibit pub ­licly, this narcissist is driven by forces similar to those who overtly display characteristics more akin, to the negativistic and avoidant personalities. The compensatory narcissist represents patients who are labeled narcissistic by those in the psy ­choanalytic community in that they have suffered wounds in early life. Many have been exposed to experiences akin to the negativistic, avoidant, and antisocial types. In essence, these personalities seek to make up or compensate for early life depri ­vations. They are similar to the antisocial, but com ­pensatory narcissists seek to fill their sense of emptiness by creating an illusion of superiority and by building up an image of high self-worth, rather than by usurping the power and control that others possess or by accumulating material possessions. Compensatory narcissists need others to fulfill their strivings for prestige. Their motive is to en ­hance their self-esteem, to obtain and to store up within the self all forms of recognition that will glorify their public persona. Much to the annoy ­ance of others, these narcissists act drunk as they recount their successes and record for others to acknowledge all forms of even minor public recogni ­tion. In effect, these narcissists actively worship themselves; they are their own god. As this inflated and overvalued sense of self rises evermore highly, narcissists look down on others as devalued ple ­beians. More and more, they acquire a deprecatory attitude in which the achievements of others are ridiculed and degraded. Life is a search for pseudo-status, an empty se ­ries of aspirations that serves no purpose other than self-enhancement. This search for these vacuous goals may begin to run wild, resting from its very foundation on an unsure sense of self  ­value that has but little contact with tangible achievements. Instead of living their own lives. they pursue the leading role in a false and imagi ­nary theater. Nothing they achieve in this pursuit relates much to reality. Their tenacious aspira ­tions for glory may impress the naive and the grateful, but they possess little of a genuine or ob ­jective character. Should these pursuits lose their grounding in reality, becoming more and more an imaginary world, peopled with self and others as in a dream, compensatory narcissists begin to deceive themselves in a manner not unlike the fanatic paranoid. If we draw a line between these two per ­sonality subtypes, we would see that the compen ­satory narcissist strives for prestige in a world composed of real people. When reality recedes and fantasy comes more to the fore, we see the fan ­atic who acts out aspirations in solitude. One comes to the stage in front of others, be it in the form of exaggeration and boasting; the other stands alone in an inner world, a pseudo-commu ­nity, as Cameron (1963) has phrased it, where imagination has substantially replaced reality. Owing to the insecure foundations on which heir narcissistic displays are grounded, compensatory narcissists are hypervigilant, to use a term employed by Gabbard (1994). What is meant here is they are exquisitely sensitive to how others react to them, watching and listening carefully for any critical judgment, and feeling slighted by every sign of disapproval. Although not delusional, as are their paranoid counterparts, these narcissists are prone to feel shamed and humiliated, especially hyperanxious and vulnerable to the judgments of others. They know that they are frauds at some level, pretenders who seek to convey impressions of being of higher standing than they know is truly the case. Despite this awareness, they do not act shy and hesitant, as would seem likely. Instead, they, submerge and cover up their deep sense of inade ­quacy and deficiency by pseudo-arrogance and su ­perficial grandiosity. . iv) The Elitist Narcissist Reich (1949) captured the essential qualities of what we are terming the elitist narcissist when he described the phallic-narcissist character as a self-assured, arrogant, and energetic person often impressive in his bearing. . . . and are iII ­suited to subordinate positions among the rank and file. As with the compensatory narcissist, elitist narcissists are more taken with their in ­flated self-image than with their actual self. Both narcissistic types create a false facade that bears minimal resemblance to the person they really are. Compensatory narcissists, however, know at some level that they are a fraud in fact, and that they put forth an appearance different from the way they are. By contrast, elitist narcissists, perhaps the purest variant of the narcissistic style, are deeply convinced of their superior self-image although it is grounded on few realistic achievements. To elit ­ists, the appearance of things is perceived as ob ­jective reality; their inflated self- image is their intrinsic substance. Only when these illusory elements to their self-worth are seriously under mined will they be able to recognize, perhaps even to acknowledge, their deeper shortcomings. As a consequence of their sublime self-confi ­dence, elitists feel quite secure in their apparent superiority. They achieve this in part by capturing the attentions of others and making them take note of the supposed extraordinary qualities. Most everything these narcissists do is intended to per ­suade others of their specialness, rather than to put their efforts into acquiring genuine qualifications and attainments. They feel privileged and empow ­ered by virtue of whatever class status and pseudo  ­achievements they may have attained. Most are upwardly mobile, seeking to cultivate their sense of specialness and personal advantage by associat ­ing with those who may possess genuine achieve ­ments and recognition. Many elitists will create comparisons between themselves and others, turn ­ing personal relationships into public competitions and contests. Unrivaled in the pursuit of becoming number one, the grounds for this goal are not de ­termined by genuine accomplis hments, but by the degree to which they can convince others of its re ­ality, false though its substance may be. As just described, many narcissistic elitists are social climbers who seek to cultivate their image and social luster by virtue of those with whom they are affiliated. To them, it is not the old chestnut of guilt by association, but rather that of status by association. Idolizing public recognition, narcis ­sists of this type get caught in the game of one-up ­manship, which they strive vigorously to win, at least comparatively. Status and self-promotion are all that matter to narcissistic elitists. To be celebrated, even famous, is what drives them, rather than to achieve substantive accomplishments. In whatever sphere of activity matters to them, they invest their efforts to advertise themselves, to brag about achievements, substantive or fraudulent, to make anything they have done appear to be won ­derful, better than what others may have done, and better than it may actually be. By making excessive claims about themselves, these narcissists expose a great distance between their actual selves and their self-presentations. In contrast to many narcissists who recognize this disparity, elitists are convinced and absolute in their belief in self. Rather than backing off, with ­drawing, or feeling shame when slighted or re ­sponded to with indifference, elitist narcissists speed up their efforts all the more, acting increas ­ingly and somewhat erratically to exhibit deeds and awards worthy of high esteem. They may present grandiose illusions about their powers and future status; they may puff up their limited ac ­complishments; they may seek competitively to outdo those who have achieved in reality. By the persistence and social intrusiveness of their behaviors, narcissistic elitists may begin to alienate themselves from others, and the admira ­tion they seek. Insulating themselves from signs of painful indifference and psychic injury, they may try to distance or screen out negativistic and judg ­mental responses. Some may become overtly hos ­tile, acquiring characteristics of the querulous paranoid, quickly losing the remaining elements of their former charm and cleverness, becoming increasingly contemptuous of those whom they feel are treating them so shabbily. Still believing themselves to be special persons, these elitists see little need to listen or follow the dictates of any ­one else. They may begin to react with outright anger and irritability, convinced that they need no one. As these self-protective beliefs and actions gain in their defensive and negative tone, the elit ­ist narcissist comes to be seen as an undesirable and embarrassing person, a touchy and inflated character whom others wish to shun. Burstens four personality variants Bursten (1973-1982) presented four personality variants within the narcissistic grouping, speaking of them as the craving, paranoid, manipulative, and phallic types. He refers to the Craving variety as changing, demanding, often pouting and whining. These labeled paranoid narcissists correspond with general descriptions of the paranoid personality. Manipulative narcissists encompass a large segment of what are referred to as antisocial personalities in the DSM The fourth subtype, phallic narcissistic, describes patients who are exhibitionistic, reckless, cold, and arrogant. In seeking to contrast borderline from narcissistic personalities, Bursten makes references to the distinction as bearing on the cohesiveness of self. Elaborating this distinction, he speaks of the narcissistic personality as comprising (1982): à ¢Ã¢â€š ¬Ã‚ ¦.a group of people whose sense of self is sufficiently cohesive that they do not suffer form these types of fragility problems. The striking feature of this cluster of personality types centers around self-esteem. They maintain an intense interest in themselves and harbor both grandiose fantasies, albeit not to a delusional extent, and the need to associate with powerful figures. When one frustrates their verity or their need for an ideal parent, they become dysfunctional they suffer sever disappointment depression, rage, and hypochondriacs. They may even have floating episodes of confusion, but such mental disinte gration is very brief and does not have the prominence and the persistence of people whose personalities fall in the borderline cluster. Cohesiveness of their sense of self is maintained by the intensity of their narcissistic focus on themselves. (p.414)

Saturday, July 20, 2019

Upton Sinclairs The Jungle - It’s a Jungle Out There :: Upton Sinclair The Jungle

The Jungle  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It’s a Jungle Out There      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Upton Sinclair’s novel The Jungle (1906) gives an in depth look at the lives of the immigrant workers here in America.   In fact the look was so in depth that the Pure Food and Drug Act was created as a result.   Many people tend to focus purely on the unsanitary conditions instead of the hardships faced by the workers.   Actually I think that Sinclair doesn’t want the focus on the meatpacking, but on overcoming obstacles, especially through Socialism.   Sinclair was himself very outspoken when it came to Socialism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The story takes place in Chicago with a group of immigrants.   They have come to the United States only to discover that it is a cruel, harsh world, and the land of shattered dreams.   The group first goes through many difficult trials and tribulations.   The first big problem faced by the group is a marriage, which costs a great deal of money.   The second ordeal is a very tragic death.   After these one couple buys a house that is sold to them for three times its value.   The parents and other groups then move into the house.   One of the characters goes into the meat packing industry and this is where we find out all of the unsanitary details of the factory.   Another character is a musician who is struggling to find work so his wife takes a job.   After a while the character at the meat packing plant breaks his arm and is not received back once he heals.   He learns at this that the owners do not care for their work ers and will take you if you are new, but as soon as something happens they throw you out.   It is at this point that the character talks to a Socialist ad he inspires him to begin traveling to the meetings.   He returns to his job and becomes the manager immediately.   After his first Socialist rally, he listens to mainly two people; one an ex-professor who has become a philosopher and the other an evangelist who has become a traveler.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Jungle had a great deal to do about socialism.   Upton disliked Communism and Capitalism a great deal and thought that Socialism was the answer.   Sinclair was brought up in Baltimore and his family was considerably poor.   His father was very unsuccessful at hi job and it is believed that for this reason Sinclair became a Socialist because in communist countries all people are treated equal.

Friday, July 19, 2019

Three Essays on Proust :: Essays Papers

Three Essays on Proust Introduction In Candace Vogler’s Philosophical Perspectives on the Humanities class last winter, we were asked to write six short essays relating Marcel Proust’s Swann’s Way to several cognitive philosophy texts, including Rene Descartes’ Meditations on First Philosophy and George Berkeley’s Dialogues between Hylas and Philonous. Our task was to make the ideas of Proust, Descartes, and Berkeley communicate with one another—to juxtapose and compare their ideas about what constitutes experience, what constitutes divinity, what is knowing, what is being. This is what these three essays attempt to address. A note on the texts: Proust’s Swann’s Way is the first volume of his eight-volume continuous narrative Remembrance of Things Past or In Search of Lost Times. (In the original French, it is A la recherche du temps perdu.) It is the story of a man’s life, a first-person memoir, a fictional autobiography. Swann’s Way is the story of this character’s love for his mother and for the girl Gilberte and his retelling of his friend Swann’s love for the woman Odette. In class, we called the un-named character/narrator "Marcel"—"old Marcel" when he is the grown-up man recounting the story of his childhood and "young Marcel" when he is the child. Marcel Proust is a distinct entity—of course, the author of the novel. Swann’s Way is written in four books, the Overture, Combray, Swann in Love, and Place-Names: The Name, all of which are mentioned in the essays. Descartes’ Meditations on First Philosophy questions and defines knowledge and existence. Descartes too, uses a first-person voice, whom we called "the Meditator." It is the Meditator who goes through the method of progressive doubt and re-founds all knowledge on the basis of "the cogito": Thus, after everything has been most carefully weighed, it must finally be established that "I am, I exist" is necessarily true every time I put it forward or conceive it in my mind. Berkeley’s Dialogues between Hylas and Philonous is an argument between the Cartesian thinker Hylas and the Berkelean Philonous. In the first of these dialogues, Berkley argues that the Cartesian notion of substance is incoherent and that the word "matter" as Descartes uses it is meaningless. Essay One All these memories, superimposed upon one another, now formed a single mass, but had not so far coalesced

Bureaucracy and the Church of God Essay -- Religion

Max Weber, German sociologist, social theorist, and economist, explicated the theory of bureaucracy in which he details the monocratic bureaucracy â€Å"as an ideal form that maximized rationality† (Bolman & Deal, 2008, p. 48). He provided his most complete exposition of theory in his 1922 tome Economy and Society (Casey, 2004). This classic form of bureaucracy is characterized by the following (a) well-defined official functions; (b) specialization of function; (c) clearly defined hierarchy of offices; (d) rules governing performance, which require training to administer; (e) impersonal treatment of clients, in that all are treated equally; (f) merit as the basis of promotion or appointment; (g) compensation based on rank; (h) separation of personal and company assets and interests; (i) discipline and control of daily work; (j) files and record keeping for decisions, acts, and rules (Bolman & Deal, 2008; O’Connor, 2011). There are numerous shorthand versions of We ber’s theory including Harmon and Mayer (1986) in Organization Theory for Public Administration and Heady (2001) in Public Administration: A Comparative Perspective (O’Connor, 2011). The prime directive and raison d’à ªtre of the bureaucracy is to act as a bulwark against the forces of chaos, irrationality, and disorganization that constantly jeopardize an organization (Casey, 2004). In this sense, bureaucracy can be seen as necessary to the survival of groups. It is, however, a term that is vilified in popular culture, used pejoratively even by some researchers, and reviled as nearly blasphemous and certainly anti-democratic by many reform-minded persons. To the Weberian observer, in contrast, bureaucracy is not only as equal to all other organizational forms, but is ... ...e. Bolman, L. G., & Deal, T. E. (2008). Reframing organizations: Artistry, choice, and leadership (4th ed.). San Francisco, CA: Jossey-Bass. Casey, C. (2004). Bureaucracy re-enchanted? Spirit, experts and authority in organizations. Organization, 11, 59-79. doi:10.1177/1350508404039658 Nelson, R. E. (1993). Authority, organization, and societal context in multinational churches. Administrative Science Quarterly, 38(4), 653-682. Retrieved from http://web.edbscohost.com.proxy1.ncu.edu/ehost/pdfviewer/pdfviewer?sid-fd218266-afad-43b7-bfbb-5c53002cd06d%40sessionmgr14&vid=8&hid=19 O’Connor, T. (2011). Theories of bureaucracies. Retrieved from http://drtomoconnor.com/4090/40901lect02.htm Yeakley, R. (2011, February 15). Growth stalls, falls for largest U. S. churches. USA Today. Retrieved from http://www.usatoday.com/news/religion/2011-02-16-church_growth_15_ST_N.htm

Thursday, July 18, 2019

Comparison of Frankenstein Essay

We see that it is not their fault that they want to spread all over the world and get released out of the cage of an island they are in now, it is not their fault that they are being so cruelly treated, they want freedom and so they must escape for it, this leads to the destruction of the park and ironically with the park John Hammond himself, it is ironic how Hammond is destroyed by his own creatures, and not the big T-rex but the small velociraptors, that bring an end to his life. We see the velociraptors as birds, which are sublime, which makes it even more ironic. But its not the destruction of the park or the destruction of Hammond which we are upset about, but it is the dying of the creatures that we are upset about, because we build a feeling of them being just innocent subjects of a cruel experiment, and we want them to survive and Hammond to die. But in the end it is justified that everything is destroyed, creator, creations and habitat. It signals an end to a disaster, which was long predicted by Ian Malcolm who is the hero of the show at the end. In Frankenstein similar views are created in the readers mind about the creations of Victor, at first we see him as an outcast in community, and we see him as an inhumane figure just because he does not look like a human. In reality he is bigger than human, he is greater, he is actually very intelligent and physically very big, actually ironically, he is bigger and better than his miniscule creator and most around him. Victor’s creation receives a lot of sympathy from the readers, at first in the beginning he is seen as an ugly creature whom everyone abhors but as soon as he starts to talk we understand him inside and why he does what he does, after killing victors family he talk to us but we understand him and see what is going on. We feel very sympathetic towards him. It is in the end just a tragedy that the creature has to dies, but it is also justified that Victor must dies with him. As we can see that both stories end in the same way, with both creators, creation and habitat all being destroyed, this is what we learn from the playing of god and how wrong it is and why we shouldn’t do it. The incidents, which lead up to the climax in each story, are systematically and cleverly put there to build up the reader’s thoughts for the end of the book. The final scene in Jurassic Park is the destruction of the Park and in Frankenstein it is the Final Confrontation between Victor and his creation. Either way they lead up to dramatic scenes. In Jurassic Park, at the beginning there are scenes to inform us of the dinosaurs these include sightings of the dinosaurs and how they bite a young girl and how a mauled down by a Raptor. Reading these scenes makes you think that there will be dangerous animals I the book and that it will be full of violence. Afterwards when it is clear to the reader that a park has been built for the dinosaurs and the awareness of the dinosaurs becomes apparent, the death scenes get more violent and destructive and frequent. As the scenes get more brutal we seem to think that the dinosaurs are getting way to out of control but later we realise that this is the way that dinosaurs behave and it is inhumane and not possible to make them act another way, so then we feel sorry for them. In the end this stupid ness to think that the dinosaurs could be manipulated to act in a way that they will not cause destructiveness is foolishness and because nothing is done about it, it is inevitable that in the need the dinosaurs just over rule the park and destroy everything and everyone and ironically their own creator in the process. As the death scenes get more frequent, they just keep on growing in frequency and eventually the dinosaur’s crack and all the dinosaurs attack at once and the park is destroyed. Only a few people get away, one of these is Ian Malcolm the theorist who beloved none of this was possible and how right he was, everyone thinks he is genius for this. In Frankenstein there are many deaths too until the final confrontation, but these deaths are al the same, except one which is the death of Justine Moritz. This death is different because she gets hanged for a murder which she did not commit, and which Victor’s creation committed. This fires up a lot of tension, and show that the creation is a evil person and also creates a bigger gap between Victor and his creation. We now see the monster as an evil man, but later on when we hear from him, we see that he is not actually what we think of him, he is quite the opposite, we hear that he thinks he is a clever man and is not accepted in society which is an effective method of making us feel sorry for him. In the end we can see that the book is not climaxed like in Jurassic park with the build of scenes of violence and destruction but with the points of view of both men and finally a confrontation. Either way in both books the climax is not what is ideal. It is a lesson that both writers are trying to convey, it is a message that playing god will eventually lead to deaths, and overall destruction. I n the end both characters in each book are as we can see victims of their own ideas, creations. They both fail because they act selfishly and do not listen to the advice of others. Both men assume the place of god, not just in the act of â€Å"playing god† but in the way they view their control their creatures as if they possessed God’s powers. They lack God’s love; neither Frankenstein, nor Hammond proves capable of loving and respecting his â€Å"offspring. † English/Literature GCSE Course Wider Reading Unit Comparison of â€Å"Frankenstein† (Pre-1900) and â€Å"Jurassic Park† (Pro-1900) Page 2 By Sheryar Majid Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Wednesday, July 17, 2019

Case Analysis- Colgate Max Fresh: Global Brand Rollout Essay

Q1. Did China and Mexico each do a good job of adapting the put up to meet local consumer subscribe tos? What is the presumable profit impact of each throw? Which of the proposed adaptations were moldiness haves versus nice to haves?Chinathough bangle accounted for 28% of consumer footing for a toothpaste get was a pertly image Responses of the customer were above the norms for new toothpaste carrefours in terms of acquire behavior, perceived quality, abide by for money, and eccentricness Sales in premier(prenominal) year of 3882 tons, COGS as 50 % of gross sales and marketing expenses of 78% Sales in second year of 4370 tons, COGS as 41 % of sales and marketing expenses of 42% accustomed this trend the expected contri preciselyion borderline will go up to close to 70% and if marketing expenses comes down to 35% we have an operating profit of 985,000$ in 3rd year. This adaptation is a must have as it clearly describes the need of the consumer that can be satisficed profitably.MexicoThe main reason for purchase was cavity protection and freshness was an appealing concept. Responses of the customer were below norms for new toothpaste results in terms of intention to buy, buying behavior, perceived quality, and uniqueness. Sales in jump year of 1600 tons, COGS as 47 % of sales and marketing expenses of 15% Sales in second year of 1850 tons, COGS as 40 % of sales and marketing expenses of 10% habituated this trend the expected contri providedion brink will go up to more or less 70% and if marketing expenses comes down to 8% we have an operating profit of 700,000$ in year 3 This adaptation is a nice to have as it has toleration that is slightly below par era at the same time preventing acme to gain acceptance in the market.Q2. From a international CMF perspective, what is the short- and long-term impact of the complexness born out of these local adaptations? Is this added complexness good or bad for the planetary CMF business?ChinaGlobal ly, the short-term affects of the complexity born out of these adaptations is rather overpriced. though it was expensive to adapt the Chinese advertisements, but in the long-term it will lucrative since fressness is a important factor in china man making the purchase and the sales are increasing.MexicoIn Mexico, the toll of adaptation is about a ternary of that in China, but they havent reached the market as well as they would have liked. It may have just held off visor in the short-term for value share, but in they should meet the expectation of the customers while adapting marketing plan for Mexico.Global tax deductionAdded complexity is crucial to Colgate Max knowings global business as it shows that they have put lot of furiousness in meeting the customers needs and essential and positive reponse will be stoped. Had they not spent this time in poring over customer needs the demand for the carrefour would have dropped. Burton and Colgate-Palmolive need to make tru sted that they adapt all the aspect of their product to meet the consumers need and demand in local as well as global markets .It may be expensive in the short-run, but it will suffer off in the long-run.Q3. What guidelines could Burton propose passing forward to optimize new product introductions for CP worldwide, for the regions, and for the country subsidiaries?Global marketing dodging involvesKeeping the Balance in the global brand and appeal to distinct regions. undefeated global marketing campaigns, leveraging similarities to deliver same message and limit be while also modifiying advertising to lay out with regional cultural preferences.Forces to drive the globalization of marketing and demandsMarket DriversGlobal customers, elementary customer needs, Cooling crystalsCost DriversEconomies of scurf potential of campaigns, different icon as per the different regions or countries, importance of tradeoff between icons and opportunistic locations.Competitive drivers ackno wledgement of global competitors, first mover advantage,threats from competitors creationGovernment driversConsideration of regulation and censorship, unique promotion strategy when there is softness to mention competitors name, understanding the market potential while entering new territory, pick out the antecedents of brand value, objective seting for brand development, apportioning of resources across products.